Hnat Khotkevych Palace of Culture Branding

clients
Hnat Khotkevych Palace of Culture
services
Branding
date
March 23th, 2023

The City Palace of Culture named after Hnat Hotkevich is a communal cultural and educational center located in Lviv at 1 Kushevicha Street. Architectural monument of local significance No. 1613.
The idea to create the Palace of Culture arose after the workers' protest in 1924. They had no place for their gatherings and leisure. Funds for the project were not allocated from the local budget, so the enthusiasts collected the money themselves. For 10 years, 1% of the monthly salary was allocated for construction. This is how they collected 50,000 zlotys and announced a competition for projects to make their dreams come true. The winners were the famous architects Tadeusz Wrubel and Leopold Karasynskyi.
The first brick of the Palace was laid in 1933. The construction was carried out directly by the workers, who additionally collected funds. They worked on weekends, evenings and nights. In September 1933, the building was completed. And within a year, in November 1934, the Home of Workers of the Community of the City of Lviv solemnly opened its doors.
During the German occupation, the Judenrat, the governing body of the Jewish community in the Lviv ghetto, functioned here for a certain time.
In 1946, the street where the workers' club was located was renamed Klubna. After the Second World War, the club of the Lviv Tram and Trolleybus Administration ("trammen's club") was located in this building. Later, the club was renamed the Palace of Culture of Workers of the Local Industry of Utility Enterprises named after the Hero of the Soviet Union MI Kuznetsov[3]. In 1993, the City Palace of Culture was renamed in honor of Hnat Hotkevich. This name has survived to this day.

According to the vision, by 2025 the Palace will be a competitive cultural center that is a leader in cultural trends and innovative education.

Challenge

For branding, we used elements of the interior design of the palace - decoration of plates, walls, texture and texture, separate window frames, door handles, or patterns on wood. All these extraordinary elements form the basis of historical and aesthetic layers and continue to work today. We make them more visible by emphasizing, highlighting, taking them out of context, but with this we make them more visible - we exhibit them on clothes, printed products and stationery.