Project — Branding • Design
Littransformer Branding
Branding for the Lviv UNESCO City of Literature Office, 2019. Transformation taken literally: the Cyrillic Л and the Latin L mirror into one another, and the pattern turns a book into a sheet, a sheet into a field, a field into a wave.
- Client
- Lviv UNESCO City Of Literature Office
- Services
- Branding
- Team
- Myroslav Trofymuk - communication design/branding
- Date
- December 4th, 2019
Branding for the Littransformer translation workshop.
In the branding concept for the translation network master class Littransformer, we clearly worked with the idea of transformation - the letter L of the Cyrillic alphabet harmonizes with the letter L of the Latin alphabet. Together, they form the first design element - a pattern - a figure with mirrored L. The animation reveals the process of transformation
the book turns into a sheet of paper, a sheet of paper into a horizontal plane of the earth, the earth into a wave of water, terms such as chandelier and pleso arise. This is the main element of the pattern, two inverted LLs turn into a meander ILILILILIL, thus forming a rhythmic meander pattern.
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