Printed In Lviv: Svichado

clients
Lviv UNESCO City Of Literature Office
services
Video production
date
December 17th, 2020

Printing technology flooded the world even faster after the invention of Johannes Gutenberg around 1455. And already a few years later, in 1460, the first famous Lviv printer Stepan Dropan, according to the monks, gave his own printing press to the Lviv St. Onufrievsky Monastery. Probably, such a quick transfer from Mainz to Lviv took place thanks to the father-in-law of the first Lviv printer - Yohan Sommerstein (from here - Zamarstiniv). If this version were ever confirmed, then Lviv would be considered one of the first cities in the world where the printing business started.
◎ Borys Potitynnyk / https://zbruc.eu/node/115159

Challenge

The first movie in the series of Lviv UNESCO City Of Literature Office Published in Lviv, which tells about the printing business in the city of Lviv. The series of documentaries is designed to reveal the nuances of the publishing market in Lviv, talking about key publishing houses, printing houses and institutions related to the literary process. The filming of the film about one of the oldest publishing houses in Lviv, Svichado, took place on the territory of Church of St. Archangel Michael, a temple, where the office of the publishing house is and has always been. We talked mainly with the director of the publishing house, and interesting details are also a kind of tour through the temple corridors, tunnels and the opportunity to observe the restoration process of individual icons.
In the documentary you can hear unique stories from the founding of the publishing house, sometimes also anecdotal and poignant, the film pays a lot of attention to the restoration of work during the covid pandemic. Svichado is a publishing house of religious and spiritual literature, but they also publish books of advice for parents, children's literature, and are gradually expanding the list of their offerings. The passage about Swichado's self-publishing period deserves attention. In the late 1980s and early 1990s, the publishing house joined the self-publishing process in Poland and Ukraine, publishing cultural and artistic literature and a regular magazine. The film is available on the YouTube page of the UNESCO City of Literature