Lviv Ambasadors Short Movies

clients
Lviv Convention Bureau
Lviv City Council
services
Communication strategy
Video production
date
December 9th, 2019

Lviv Convention Bureau is a young CB, founded in 2013 to introduce Lviv as new choice for conferences and corporate events.

Challenge

In 2020, the Lviv Convention Bureau asked our studio to create a series of short videos dedicated to the Ambassadors of Lviv. The essence of the task was not to reveal the identity of the hero throughout the video, talking about them and their achievements. We used the tilt-shift technique, which we use quite often in our videos later. Thanks to the effect of blurring, it was possible to achieve the desired effect - during the whole video, the infographic complements the pictures from the place of work of the heroes, shows details on the desks, in the offices, in 2 minutes of the video we can even guess who our hero is. The video ends with a short presentation of the person. The intrigue lasts until the end of the video, and only at the end do we see a portrait video of our hero.
Our heroes were Peter Mejer-Rasmussen (CEO, Amardico 120 Ukraine and J&L Consulting Il), Stephen Butler (Strategy Council UK), Bohdan Shumylovych (Сurator of projects at Center for Urban History of East Central Europe), Tetyana Struk (CEO at Linguistic Centre), Andrii Nakonechnyi (Vice-rector for scientific work Danylo Halytsky Lviv National Medical University), Oksana Zayachkivska (Head of Physiology Department of Danylo Halytsky Lviv National Medical University)
The Takumar 50 1.4 lens and Sony a6300 camera were used in the workflow.