Project — Branding
Roman Ingarden
Branding for the Lviv UNESCO City of Literature Office, 2019. An identity for the Roman Ingarden anniversary built on a pun the philosopher himself carried: Ingarden in garden — plant rhythms and herbarium prints instead of portraiture.
- Client
- Lviv UNESCO City Of Literature Office
- Services
- Branding
- Team
- Myroslav Trofymuk - graphic design/communication
- Date
- August 01th, 2019
2023 marks the 130th anniversary of the birth of Roman Ingarden, a Polish philosopher whose life is closely connected with Lviv. Philosophical interests of Ingarden encompassed concepts, he worked on problems of phenomenology, ontology and aesthetics.
Ingarden's aesthetics aims at reconciling two trends in aesthetics: «objectivist» (focused on an object, a work of art) and «subjectivist» (distinguishing the experiences of the subject). In the philosopher's view, aesthetics deals with the study of the sphere of «the meeting of a certain living subject with a certain object». This meeting results in an aesthetic experience and the constitution of an aesthetic object, its members are: on the one hand, the artist or the recipient of art, on the other - an object.
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