Project — Publishing • Communication Strategy
Communication and print design for Symphony Solutions, 2018. A referral campaign that had to ask employees to recommend their friends without sounding like a transaction — the title says the awkward part out loud.
Sell Your Friend communication campaign for SS reference company in 2018. We analyzed the situation with reference companies in the IT field and came to the conclusion that people who apply are usually most motivated by financial rewards. Since there were attempts to compensate such activity with equipment or intangible products, that financial component was the most effective. In the company's communication campaign, we used this fact to push this component as hard as possible. In the Sell and f advertising booklet, we used a rather transparent aesthetic of poster communication and a clear, bold message - sell your friend!
[ Start something ]