Littransformer Branding

Lviv UNESCO City Of Literature Office
December 4th, 2019

Branding for the Littransformer translation workshop.
In the branding concept for the translation network master class Littransformer, we clearly worked with the idea of ​​transformation - the letter L of the Cyrillic alphabet harmonizes with the letter L of the Latin alphabet. Together, they form the first design element - a pattern - a figure with mirrored L. The animation reveals the process of transformation
the book turns into a sheet of paper, a sheet of paper into a horizontal plane of the earth, the earth into a wave of water, terms such as chandelier and pleso arise. This is the main element of the pattern, two inverted LLs turn into a meander ILILILILIL, thus forming a rhythmic meander pattern.